Book Talk: “To Uphold the World” by Bruce Rich
Busboys & Poets
2021 14th St. NW
202-387-7638
Author Bruce Rich discusses and signs his new book, “To Uphold the World: A Call for a New Global Ethic from Ancient India.” What two great figures of ancient India can tell us about our contemporary economic and social crises.
In 1991, Bruce Rich traveled to Orissa and gazed upon the rock edicts erected by the emperor Ashoka over 2,200 years ago. Intrigued by the stone inscriptions that declared religious tolerance, conservation, nonviolence, protection of all species, and human rights, Rich was drawn into Ashoka’s world.
Ashoka was a powerful conqueror who converted to Buddhism on the heels of a bloody war, yet his empire rested on a political system that saw the accumulation of wealth as society’s overarching goal. This system was perfected by one of history’s greatest political geniuses—Kautilya, a statesman who wrote the world’s first treatise on economics.
Already widely praised in India, in this updated U.S. edition, Rich distills the timely messages of Ashoka and Kautilya while reflecting on other thinkers from across the ages—from Aristotle and Adam Smith to George Soros. With this powerful critique of the current wave of globalization, Rich urgently calls for a new global ethic. Co-sponsored by Ashoka: Innovators for the Public. Event is free and open to all.


